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Research papers

Accomplishing CRM goals

As revolutionary advances are made in information and communication, one of the recent industries taking advantages of the new technology is CRM, showing the inevitable response to the increasing customer centric approach. The datawarehouse helps in...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Nagia El Emary, Sagar Tamang, Piyush Mathur
Companies: Nielsen, Vodafone Group
March 17, 2002
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Citation

El Emary, Tamang and Mathur (2002a, March 17). Accomplishing CRM goals. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/accomplishing-crm-goals


Research papers

Incubation crucial in new economy

As the world transits from offline to online, the market scenario is also changing rapidly. There are huge investments being made in the new economy, the competition is immense, and the target potential has no geographic boundaries. This is all...

Catalogue: Latin America 2001
Authors: Piyush Mathur, Sabine Geissel
Company: Nielsen
May 1, 2001
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Citation

Mathur and Geissel (2001a, May 01). Incubation crucial in new economy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/incubation-crucial-in-new-economy